Brioni Suits, what men really want
While the turning point in the fashion industry during the fifties is mainly concentrated on the women’s change toward elegance and sophistication (as it happened with fashion houses Dior and Chanel), men’s dress code also changed dramatically during the post war era. Men were looking for a different life after the war, they wanted a change in their uniform because they wanted style and elegance as opposed to austerity and plainness. It was in 1952 that Brioni’s first fashion show was held in Florence giving exposure to the brand worldwide. Two years later, they began their tour in the United States, starting with a show in New York City, following it by eight more in different cities. The fifties were a time of change and Brioni gave men the opportunity of a transformation.
Brioni is an Italian fashion house founded in 1947 that specializes in hand-made suits, named after the Croatian Islands of Brijuni (pronounced Brioni) widely visited by aristocrats and glamorous personalities in the 20’s and 30’s. The first suit shop opened at the end of World War II in Rome’s Via Barberini by master tailor Nazareno Fonticoli and his business parner Gaetano Savini who dedicated themselves to offer elegance and style, while their hand-made suits represented, and still do, good life, suave attitude and uniqueness.
It was during the fifties that American actors and celebrities searched for a unique sense of style and the brand, by offering perfection and innovation, attracted clients such as Clark Gable and Gary Cooper. By offering a totally customized suit, in terms of personality and bodily proportions, Brioni has been able to maintain their high-end clientéle, 25,000 and counting, since their beginning. A typical Brioni hand-made suit goes through ten hours of sewing by hand, more than double the amount of time of fine craftsmanship for buttons and about four times the amount of time ironing to perfection. The brand maintains perfection as their ideal, which explains why they keep being on top of the game. Brioni, as in the 1950's, gives their clients the possibility of feeling secure and elegant in a hand-made suit that defined the same ideals as the men wearing them.
 Ceil Chapman style black tulip 1950s vintage cocktail dress  £39.99
|
 VINTAGE 1950S LEATHER PEEPTOE SHOES SZ 4 1/2 £.99
|
 VTG ORIGINAL 1950s BERKERTEX MIDI DAY DRESS FULL SKIRT- Small £40.00
|
 Vintage retro 1950s red velvet evening dress vtg 50s - UK10 £59.49
|
 ORIGINAL 1950'S CREAM LACE WEDDING/BALLGOWN £29.99
|
 Vintage retro 1950s cotton day dress casual 50s vtg - UK12 £27.99
|
 Rare Vintage retro 1950s cotton maxi dress vtg 50s - UK12 £48.99
|
 VINTAGE 1950'S STOCKINGS £.99
|
 Vintage retro 1950s green satin evening dress vtg 50s - UK10 £61.59
|
 Vintage 1950’s style waspie waist elastic belt.White"ML £2.99
|
 1950s style Blue Polka Dot swing dress "UK 14 £18.01
|
 1950'sStyle Polka Dot cinch/nip waist Rock’n’ Roll belt £2.99
|
 1950s style Red Polka Dot swing dress "UK 12 £21.38
|
 1950s style Black Pin-up Polka Dot swing dress "UK 16 £27.00
|
 Stunning 1950’sstyle polka dot galaxy pencil Wiggle office dress 12 £11.50
|
 1950s style Blue Polka Dot swing dress "UK 12 £14.00
|
 Stunning 1950’sstyle polka dot galaxy pencil Wiggle office dress 8 £6.50
|
 Vintage1950’s style waspie waist elastic belt. Black"ML £2.99
|
| Powered by phpBay Pro |
