Christian Dior as a turning point in Fashion
Christian Dior, born in Granville, Normandy, was an influential fashion designer known as the founder of one of the world’s top fashion houses. Although his family wanted him to become a diplomat, his wishes were to be involved in the arts, such as fashion and sketching. He began by selling his sketches on the streets for about ten cents each, and after graduating from school, his father helped him to open a small art gallery. After a family disadvantage, he had to close the art gallery and it wasn’t until 1946 that Dior founded his own fashion house.
It wasn’t until the 1950s that Dior took the lead in the clothing and fashion industries. His designs gave women a much more feminine look such as the Princess Line, in 1953, that soon became popular with the A-Line skirts. He also challenged the wartime austerity look by his lavish use of bold material. It was after the war that women desired a more feminine and elegant kind of look and Dior gave it to them thus becoming the leader of a major turning point in terms of fashion.
Elegance dictated the new trend and even though Dior was producing what women elected as the new trends, Hollywood had a major role in fifties’ fashion because they helped with their indirect advertising. Elegant and classic styles, such as the ones Christian Dior was offering in combination with flowers, stripes, spots and abstract shapes, were splashed across fashion and glamour magazines like Vogue and Women’s Weekly; and Marilyn Monroe, Audrey Hepburn and Grace Kelly, idols of the time, became style icons by using these new designs, portraying a continental alternative defined as chic and modern.
However, Dior was not the only brand that was emerging in the post war era. Christian Dior faced a challenge when Chanel appeared in the industry with a new design: The Chanel suit. The collarless, fitted jacket bonded with the skirt below the knees was all about elegance and sophistication and women were rapidly, as what happens with the fashion trends, changing their minds about the new and upcoming designs.
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