Gucci’s success in the 1950s
In fashion, the popularity of trends and styles are unpredictable and changeable. Occasionally, however, there’s a brand that can reach into the hearts of the consumers and knows exactly what they want and how to give it to them. These are the brand and labels that remain on top of the game. Gucci, with its blending of the classic and innovative, have formed part of the fashion world nearly for one hundred years. However, it was in the fifties that Gucci became the elegant brand that we know now of.
It was in the 1950s, after the war, that brands and designers had to create new fashion trends. They were looking for changes in the way people view clothing and accessories. The 1950s clothing was being led by Christian Dior whose garments gave a more feminine appeal for women, such as the A-line skirts, as opposed to the classy and dull styles of before the war. Women were using trendy coats instead of the traditional shawls and the fabrics used were those who accented the woman’s curvy body. The 1950’s were the times that led to the liberation of the sixties; therefore, men and women were looking for a medium of expression, of uniqueness. It was during this times of change that Gucci became known.
The House of Gucci was created in 1906 in Florence, Italy by Guccio Gucci who originally sold leather goods to horsemen in his town. Later on, by 1938, he transformed his shop to his first retail shop in Rome. It was between the fifties and sixties, with his two sons as the leaders of the house of fashion, that Gucci the brand became a symbol of elegance for women and men all over Europe. They began making leather handbags, shoes and luggage with the unique designs they are known for. It was after a few years that the brand reached an all time high when celebrities like Audrey Hepburn and Grace Kelly were seen using their classic designs. Gucci became a sign of status and power, of elegance and style. After the war, people had more spending power and an appetite for change, therefore, women wanted to invest in luxury and elegance, and Gucci was there for them.
 VINTAGE 1950S LEATHER PEEPTOE SHOES SZ 4 1/2  £.99
|
 VTG ORIGINAL 1950s BERKERTEX MIDI DAY DRESS FULL SKIRT- Small £40.00
|
 Really chic vintage french long chiffon scarf. 1950s style. £10.50
|
 VINTAGE 1950'S STYLE BY "INTERWAINER" SHINY BLACK LEATHER AND SNAKESKIN DETAIL £9.99
|
 Vintage 1950's Cherry Red Cluster Clip-on Earrings £7.49
|
 1940S DRESS STYLE 1950S DRESS STYLE COTTON SIZE 20 £12.99
|
 Vintage 1950s Style Skirt 1980s Stud Trim Cotton 28" w £12.99
|
 Vintage retro 1950s pink cocktail evening dress vtg 50s - UK10 £54.59
|
 Vintage retro 1950s red velvet evening dress vtg 50s - UK10 £59.49
|
 ORIGINAL 1950'S CREAM LACE WEDDING/BALLGOWN £29.99
|
 Vintage retro 1950s cotton day dress casual 50s vtg - UK12 £27.99
|
 Rare Vintage retro 1950s cotton maxi dress vtg 50s - UK12 £48.99
|
 VINTAGE 1950'S STOCKINGS £.99
|
 Vintage retro 1950s green satin evening dress vtg 50s - UK10 £61.59
|
 Vintage 1950's Beautiful Pastel Coloured Floral Dress Long Sleeved Winter £39.99
|
 1950s style Blue Polka Dot swing dress "UK 14 £18.01
|
 1950'sStyle Polka Dot cinch/nip waist Rock’n’ Roll belt £2.99
|
 1950s style Red Polka Dot swing dress "UK 12 £21.38
|
 1950s style Black Pin-up Polka Dot swing dress "UK 16 £27.00
|
 Stunning 1950’sstyle polka dot galaxy pencil Wiggle office dress 12 £11.50
|
 1950s style Blue Polka Dot swing dress "UK 12 £14.00
|
 Vintage retro 1950s green Linzi Line evening Dress vtg 50s - UK8 £66.49
|
 Vintage 1950's Single String Purple Pearlised Necklace £8.50
|
 Vintage 1950's 2-String Mauve Purple Pearlised Necklace £9.99
|
| Powered by phpBay Pro |
